"To inspire a transformation in the design of human industry...based on principles found in the productive systems of nature...making commercial activity an ecological and socially regenerative force." (greenblue.org)
what: a non-profit helping to redesign industry by developing product and service design solutions, accessible resources, and human opportunities all under the idea of sustainability. yes you read that right redesign industry.
who: jason pearson, president/ceo; anne johnson, program director of Sustainable Packaging Coalition; topher buck, senior project manager of CleanGredients; whit faulconer, project manager of Green2Green
where: charlottesville, VA; info@greenblue.org
when: founded in 2002 as a project of McDounough Braugart Design Chemistry
why: to keep it short, shit is designed poorly to the point where it is infringing upon human survival. as if the fact that the north pole is almost completely melted away isn't indicative enough.
how: "GreenBlue uses design as a leverage point for effective action. Many of society's challenges are caused by poorly designed industrial systems ... systems that are providing alarming feedback at all scales, from toxic mothers' milk to holes in the ozone layer. GreenBlue asks: How can we design, prototype, and realize better products and systems? GreenBlue asks this question in specific contexts to reveal practical design and business opportunities.
GreenBlue achieves success through projects and partnerships. GreenBlue is recognized for its ability to convene stakeholders, establish ambitious objectives, and develop practical design tools and resources."
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